After being in class Tuesday and discussing the "The Power of Many" article I realized the magnitude to which Social media encompasses. This video helps grasp the size and importance of social media and the demographics it reaches to and focuses. However in class we failed to see that not only advertisement is in social media. Yet another avenue also uses social media to better understand you and this is in the real world of recruitment for jobs and non for profit volunteer organizations.
I don't understand why it took me so long to be able to relate this and why I didn't think of this in class but in the professional world companies use social media to help recruit. Which allows them to cover a vast majority of people and to see them or they're recreated self online while not under the "microscope". This then allows them to really make a better judgement call on the person outside of the interview to make sure they are a good fit. Now you might just ask how this ties into advertising well that's a good question.
In the "The Power of Many" we talk about "mini segments" where in this video can show how difficult it might be considering Facebook is, if it were a country, would be the third largest in the world. To be able to advertise into niches would be extremely difficult and how could you really make sure your hitting the right demographic for your product. Well in Facebook's case its through the Likes and Dislikes program. Like and Dislikes have never been more influential and with recommendations playing a more important role than raw advertisement its easy to see how Facebook thrives.
What seems to have happened over night with both advertisement and recruiting is that it's not what you know it's who you know. With the vast networks of the internet combined with a social media medium, its easy to create a new type of community and demographic scaling system. It's just crazy to think that "Word of Mouth" has turned into "World of Mouth".
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