Among many advertisements over the years, Old Navy sure has had it's run of different genres. They have done live action commercials with real people enjoying the clothes they are wearing, but times have changed, people need to be more engaged and sold the clothes not because they want to be like the people wearing them, but because their commercials are funny.
Now shoppers of Old Navy clothes and merchandise are thrown these commercials that have dance numbers in them, modelquins, and idolized persona's of girls the consumer should model themselves after. Even though this is just to sell a product, it is surely doing it's job. The modelquin commercials have been so popular that Old Navy set out to the public asking them to act like a modelquin and win prizes, FOR OLD NAVY! To me, this is a bit ridiculous, humans acting like non- humans is a bit creepy itself, but obviously people will do whatever it takes to be that idolized image that everyone strives to be. But for a clothing store to go the whole nine yards...it's a bit ridiculous to say the least.
The may be trying to build up their brand loyalty, but the Old Navy team is going well out of their way with lots of money for goodness knows where and selling, selling, selling!
Shoppers need to be critical consumers when taking these commercials and advertisements in. If this is what tv advertising has come to, then we might as well break out in music and song every time we hear the words Old Navy. :/
(first one) C-U-T-E: http://www.youtube.com/watch?v=FqIP6xVB6U8&feature=related
"Welcome to the Ankle show": http://www.youtube.com/watch?v=T1uoQE2k4Tg&NR=1
This is just for kicks: http://www.youtube.com/watch?v=KVxhd78u9Fs&NR=1
No comments:
Post a Comment