http://www.youtube.com/watch?v=eUHDFafqykI
I, like one of millions on Sunday night, sat down to watch the Packers play the Steelers in Super Bowl 2011. I do enjoy a good football game, but what interests me more about the Super Bowl every year is the commercials.
One that caught my attention this year was one of the many car commercials they showed during the breaks. The Chevrolet Cruze is a new car coming out this year, and although I am not really a fan of Chevy (I prefer Fords) this commercial is very interesting. It depicts a girl and boy on their first date, and the girl leans in to kiss the boy before heading inside. Smiling and somewhat satisfied the boy climbs into his new 2011 Chevy Cruze and drives home. Alas, he cannot wait those sacred two days to call the girl and find out if the date was a success. Luckily this new car not only has OnStar to save him during an emergency, it also has a button that allows you to check Facebook right there in your car! He clicks the button and, thank goodness, his date is the first person to post a new status proclaiming that it was the Best First Date Ever. All is right in the world and the guy can drive home in peace knowing the date went as planned.
In class we talked about social media and how it seems to be taking over the world slowly, yet surely. We discussed the new smart phones and whether they are media sites or simply tools to access social media domains. I think this commercial proves that the phones, and now cars, are tools to keep us constantly attached to our Facebook (Twitter, Myspace, etc) accounts. This commercial accurately depicts today’s generation and how addicted we truly are to posting everything that is going on in our lives. The fact that this girl immediately got home after the date and had to post about it shows that she is more concerned with telling the virtual world about it rather than just enjoying the feeling of a good first date. Also, the boy could not even wait ten minutes to get home and actually use a computer to check his Facebook. He had to find out seconds after the date ended to see if she replicated his feelings.
Is this commercial accurate? Is our generation so addicted to technology that our cars now have to have verbal Facebook and Twitter while we’re driving? I personally think people spend too much time on social networking sites to begin with, I cannot imagine how the trend will grow if car systems are thrown into the mix. I enjoy my car rides with some music and maybe some conversations, but now it seems like that is a thing of the past. Along with new cars zooming onto the roads, we have a whole new meaning of the information highway. Literally it is on the highway.
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