Pop culture, also known as anything that you and your friends discuss while waiting in line at Wal-Mart (which, coincidentally, is also a part of pop culture), essentially runs the world. The "preferred" way of life (i.e. the socially accepted way), thus, becomes the only way. I mean, I know personally that my distaste of Lost has ruined many friendships... temporarily. I find it slightly appalling, as well, that my lack of taste in shows such as Jersey Shore Tosh.O seems to be "the wrong thing to do." Pop culture, the God of America, requires studying, as it may very well be a leading cause of change.
How can one deny that North Face jacket when everyone they know who snowboards has one? How can you not buy the latest iPod, knowing full-well that applications exist making the storage capacity irrelevant? Pop culture is an addiction, ever-changing to our slightest whims and desires. An inanimate being of collected "super-knowledge" (a.k.a. survey research) that will never cease to dazzle and amaze. But, if you can learn to dissolve the glamor and see past the luxurious appeal, proper decisions (your own, at that) can be made. Pop culture, then, must be studied, if one is to learn how best to repel its aggressive allure.
Pop culture has taken its time melding itself to our daily lives. And even when it has successfully done so, it may yet be subjected to a "newer", more "enjoyable" form of pop culture that will sweep us off our feet all over again.
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